Branding
Minimoon
International women & children clothing brand — identity, story, and campaign tiles.
Case snapshot
How we framed the problem, ran the system, and what shipped.
Challenge
Establish an international women and children’s clothing brand with warmth and premium restraint — not generic “kids cute.”
System
Defined visual language, typographic hierarchy, and campaign grids — coral palette, serif storytelling, and lifestyle squares — that travel across ecommerce, packaging, and social.
Result
A recognizable minimoon house style that reads as thoughtful fashion, built for multi-market rollout.